Go-to-Market – Consumer Insights

Tailored tools to better understand your consumers

Quantitative research

Online surveys
Consumer testing in real-life conditions at one of our partner showcase sites

Qualitative research

One-to-one interviews with consumers or experts
Focus groups

How can you benefit from the Go-to-Market service?

1. Submit your request

You submit your request via the online form, outlining your needs, objectives, and expectations.

2. Initial consultation

After receiving your request, our team will get in touch with you to discuss your needs and guide you towards the most suitable approach.

3. Tailored proposal

Our market research or sensory analysis partner will contact you to define the scope of the project. They will then provide you with a quotation tailored to the requested services.

4. Conduct the research

Once the quotation has been approved, the research is carried out in accordance with the agreed project scope.

5. Analysis of the results

The results are analysed and presented to you in a comprehensive report.

Dedicated financial support tailored to your profile

The Go-to-Market service not only provides tailored methodological support, but also offers dedicated financial assistance. Depending on your profile, you may be eligible for funding covering up to 50% of the total cost of your consumer research:

25%

You're based in the Canton of Fribourg

25%

You're a Swiss member of the Cluster Food & Nutrition

50%

You're based in the Canton of Fribourg and are a member of the Cluster Food & Nutrition

Our Network of Showcase Partners

We are proud to introduce our valued showcase partners, whose collaboration with the Go-to-Market service helps drive innovation by testing new products and concepts under real-life conditions.

Novae Catering

A specialist in contract catering, Novae serves more than 35,000 meals every day across 84 locations in French-speaking Switzerland.

Goûts et Terroirs Fair

With 45,000 visitors, nearly 3,000 exhibitors and more than 6,500 products to taste, this annual event provides an ideal showcase for testing products with a diverse audience.

Innovation Lab (HEG Fribourg)

An interactive space that can accommodate up to 100 consumers to test concepts, run focus groups and gather valuable insights into their needs and preferences.

Grangeneuve Canteen

Serving between 250 and 350 meals a day, the Grangeneuve Canteen caters to more than 1,100 students and 260 staff members, while also being open to the general public.

Cluster Food & Nutrition

Active in the agri-food sector, the Cluster Food & Nutrition brings together more than 180 members and partners and organises a wide range of events that attract diverse audiences.

Consumer Database

Covering both French- and German-speaking Switzerland, this database combines data from HAFL and volunteer participants, making it possible to conduct virtual consumer tests.