Go-to-Market at the Goûts & Terroirs Fair
From 1 to 5 November, the Go-to-market service took part in the Goûts & Terroirs Fair, where it conducted consumer testing with visitors.
Over five exciting days, we partnered with a range of companies to give visitors the unique opportunity to discover and test innovative food products and concepts. More than 800 consumers took part in the experience, sharing valuable feedback and insights that will help shape the future of the agri-food sector.
The Go-to-Market – Consumer Insights service proved to be much more than a consumer testing platform. It was a showcase for innovation, collaboration, and a shared passion for food. Participating companies not only introduced their products to potential customers but also connected with industry professionals, expanded their networks, and gathered direct feedback from consumers.
These insights will help participating companies validate market demand, refine their products and market strategies, and maximise their chances of commercial success.
