Consumer Testing of NOULA Burrata
Recently, NOULA, a pioneer in producing mozzarella and burrata made from milk sourced in the canton of Fribourg, partnered with the Go-to-market service to test two of its products with consumers in real-life conditions.
This unique culinary collaboration took place at Novae Restauration SA, within the UCB site in Bulle. For the occasion, Novae's chefs created a specially designed dish showcasing NOULA's mozzarella and burrata, giving employees the opportunity to discover the products in a real-life dining setting.
After enjoying the tasting experience, participants were invited to share their feedback through a carefully designed questionnaire developed by the Go-to-Market – Consumer Insights methodology team.
The results provided NOULA with valuable insights into consumer preferences and expectations, enabling the company to further refine its products. By partnering with the Go-to-Market – Consumer Insights service, NOULA was able to validate market interest, gather actionable consumer feedback, and fine-tune its commercial strategy to maximise the success of its products.
This collaboration highlights not only the importance of testing products in real-life conditions but also the added value of working with strategic partners such as the Go-to-Market – Consumer Insights service to bring innovative food products successfully to market.
